WHO YOU ARE IS WHERE YOU CAME FROM
It all began with
AN OLD FAMILY RECIPE
Over 74 years ago, Sal Lupoli's grandparents came to America and all they had when they arrived was a strong work ethic and an old family recipe for Sicilian-style pizza. It wasn’t long before their Revere Beach pizza stand earned a reputation for flavor, freshness and very generous portions. Sal’s heritage and strong family history led him to work in the Italian kitchens of Boston’s North End where he perfected his craft.
Sal's Grandparents, 1940
Sal & Nick, 1990
ONE BIG IDEA
In 1990, Salvatore Lupoli opened his first Sal’s Pizza shop with his brother Nick, in Salem, New Hampshire. Inspired by Boston’s North End eateries, the Lupoli brothers used fresh ingredients, prepared their dough daily, and established a reputation for the best quality. Originally, Sal's was known as Just Pizza, since they focused on what they did best. The largest pizza at the lowest price—their 19-inch, three-pound pizza, quickly became a legend and is the cornerstone of every Sal’s Pizza today!
More than just
A PIZZA STORE
In 1994, Sal’s Pizza decided to invest in building a state-of-the-art 35,000 sq. ft. USDA approved commissary. The commissary supports all of the retail locations throughout New England, the wholesale business throughout the Merrimack Valley, and produces 12,000 pizzas a week for school districts throughout New England. Sal’s also provides wholesale products to several supermarket chains, convenience store distributors, and various concession groups. Sal’s is the largest manufacturer of fresh pizza in all of New England.